The affordable smartphone is the single fastest-growing mobile segment, with expected annual growth over 20% in the coming years. Roughly 80% of this growth is driven by emerging markets in which Nokia has a strong presence, brand preference, and unparalleled reach. In these markets, new smartphone purchases are often a consumer’s first internet-connected device. The Nokia X family targets this sweet spot of growth, creating new opportunities for developers.
Credit Card penetration in emerging markets is very low. This limits developers ability to monetise on the major app stores in these markets. On current Nokia feature phones, 99% of app revenue comes through operator billing. Nokia research has shown a 5 times increase in average revenues, and a 10-fold increase in paid transactions over credit-card billing, when operator billing is activated in a market.
The Nokia In-App Payment API combines the effectiveness of operator billing with the ability to use the freemium business model, which currently generates over 90% of all app revenues. This powerful combination creates the best possible opportunity to monetize your apps in growth markets.
Nokia has tested over 100,000 Android apps and approximately 75% are directly compatible and ready to be published to Nokia Store. If your app uses Google services for maps, push notifications or in-app payments, you will need to replace these APIs with Nokia-specific APIs, which have been built to work almost identically to those they replace. Nokia services have been designed to minimize porting effort for apps using corresponding Google services, and to allow developers develop and distribute a single APK targeting both ecosystems. In a nutshell, same code base, new user base.
It’s Easy to Port Existing Apps
If you already develop Android apps, you can continue to use your existing tool chain. You can develop new apps for Nokia X using your existing Android SDK, toolkit and skillset. If your app is one of the 25% that requires change, Nokia provides a plugin package for the Android SDK, including the services APIs and the Nokia X emulator. You’ve already got the other tools and skills you need.
Nokia Developer Support
Last and definitely not least, developing for or porting to Nokia X will give you access to the opportunities Nokia provides to its devs through programs like DVLUP to promote your apps to new users and potential customers. They will also offer online training, events, and support tools.